1 Skill - Marketing Skill He/she should know basic know how of marketing skill I am not talking about the definition of marketing. Or he/she should know about what is guerrilla marketing. He/she should know who is his/her target audience? If there's a product Then who'll buy this product? He/she should know this. How to define this target audience. Let's understand this first. Let's say. I want to buy this watch and it costs 2.5 lakh Let's say. and not everyone can buy this watch right? Only a specific person will buy this. male or female? This watch is for men. Only they'll buy it. Who'll buy it? Those you can afford it. Means they earn a lot So according to that You need to identify your target audience. Will that person be from a specific place? Chances are he/she will belong to metro cities. If he/she is buying an expensive watch. So when my target audience is defined. It'll be easy for me. in marketing. Those who run ads on youtube/facebook , they know this There's an option for targeting. If your marketing concepts are good. Then you can easily target. That's it. This is the basic principle of marketing. Next point is Sales Basics. Means He/she should know what's sales pitch. How to sell a product. Means whenever you want to run an ad.
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Or anything. Ultimately when you are doing Digital Marketing What's your aim? Sell the product. If you are unable to sell a product then you are not a good Digital Marketer. Until and unless If you are able to sell products Then you are a good in digital marketing So in order to sell a product You need to learn Selling techniques. a way of Copywriting, If you are writing blogs Then how you should write it. That our customer reads it and feels the need to buy it. and if someone is doing video marketing then and think how can you deliver the message via video. If i am doing Banner ads Then what can we write on banner ads That our customer feels the desire to buy it. Now Biggest problem faced by digital marketers is They do successfully run ad. But they don't know How much they should spend? In order to convert one person. Benefit? When you know the profitability, you can calculate That i can not spend not more than this. I know AHREF tool. I know photoshop. I know premier pro.
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These are just tools. Starting points of this video, remember? those matter not tools. You can even hire a person for tools. But If i am an expert in SEO. Then i should know some tools like ahref If i am an expert in social media Then i should know tools regarding social media. 5:52 5:54 5:56 I've already told you video is the future. SO if video is the future then Video editing is a must too. If you don't know then atleast Be aware about editing basics like lighting . basic know how otherwise Even if i hire an editor I won't be able to guide him. Now next 2 point. And they go together 1 - analytical skill 2 - creative skill Analytical skill means Whenever i run an ad or facebook Google adwords In those tools You receive a report after ad campaign ends. Analytical report where You get the idea of who clicked on your ad. Where do they live. Everything. Now we need to analyse this data. That which thing is good for us and which is not. Earlier what we talked about marketing basics Let's say I dont' know my client audience.
