The pandemic led to nationwide lockdowns followed by social distancing norms, which hence, aided the transition from traditional studios and gyms to virtual fitness.

One of the major sectors of the IT business, which has had tremendous growth over the past ten years in the United States, is fitness. This can be ascribed to a number of things, such as people spending more time online, rising public awareness of the advantages of wearable technology, and rising middle-class household spending power.

The fitness app market consists of the sales of fitness apps by businesses, sole proprietors, and partnerships. These apps are intended to train users on how to perform exercises, follow dietary plans, engage in physical activity, or learn about fitness-related issues. An application that can be downloaded on any mobile device and used as a platform to encourage healthy behaviour change by providing individualised exercises, fitness guidance, and nutrition programmes is referred to as a fitness app. Wearable technology and fitness applications may be used to synchronise users' health data to other devices for easy access.

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Global Fitness Apps Market Segmentation

Segmentation on the basis of Type    

 Diet and Nutrition

• Activity Tracking
• Exercise and Weight Loss

 The exercise and weight loss segment was the largest revenue share holder. Exercise and weight loss apps motivate the users to exercise with the help of scheduled notifications. These workout apps are installed with audio cues, video demos, and fitness tracking tools, which can help in maintaining an exercise routine.

 Segmentation on the basis of Platform 

• iOS
• Android

 The iOS segment accounts for the largest revenue share of over 50.0% . High acceptance of iOS devices has been increasing the segment growth over the years. For instance, active Apple device users increased from 1.4 Billion in the first fiscal quarter.

 The Android segment is also expected to grow at the fastest rate of 18.6% over the predicted period. Android smartphones have become popular in tracking health and fitness activity.

 Segmentation on the basis of Devices 

• Smartphones
• Tablets
• Wearable devices

Smartphones form the largest revenue share of over 65.0%. An increase in the penetration of smartphones globally is a key factor for the growth of the fitness app market. With the changing technology in the fitness industry, majority of people choose to switch to their smartphones instead of going to gyms for their regular routine workout.

 Based on Product 

• Care management
• Vital management
• Health and Wellness apps
• Women Health apps
• Medication Management Apps
• Consultancy Apps

Health and wellness apps are expected to dominate the market as the hectic lifestyle and the emergence of COVID-19 has led people to take care of their health more which will drive the segment growth.

 Based on Application 

• Training
• Tracking
• Fitness Games
• Others

The tracking segment is expected to dominate the market because regular reminder boosts motivation levels and with a fitness tracker, one can keep track of its physical activity daily.

Based on Therapeutic Zone

• Dermatology and Skin
• Cardiovascular
• Cancer
• Ophthalmology
• Diabetes
• Respiratory
• Audiology
• Sleep Disorders
• Nutrition
• Others

Nutrition is expected to dominate the market due to the rise in awareness regarding eating healthy and the importance of consumption of right nutrition.

Based on Mode of Purchase

• Subscription
• Non-subscription

Subscription based segment is expected to dominate the market as it provides customized plans, workout routines, diet charts among others. Such advantages are increasing the growth potential of the subscription-based segment.

Based on Distribution Channel 

• Third Party
• Direct Tender

 The third party distributor segment is expected to dominate the global fitness app market because of overall control over sales.

Based on End-user 

• Home Healthcare
• Providers
• Clinics Healthcare
• Others

The providers segment is expected to dominate the market due to an increase in the number of healthcare centers worldwide.

Top Key Players:-

• Aaptiv Inc.
• Adidas
• Appster
• AllTrails, LLC
• Applico Inc.
• ASICS DIGITAL, INC.
• AZUMIO
• Azumio, Inc.
• Fitbit LLC.
• FITNESS22 LTD
• FitnessKeeper
• FITNOTES
• Google
• Oneplus
• Headspace Inc.
• Jefit, Inc.
• komoot, Freeletics GmbH
• Leap Fitness group
• Lifesum AB
• MyFitnessPal Inc.
• Nike, Inc.
• Noom Inc.
• Strava, Inc
• STRONG FITNESS PTE LTD.
• Under Armour, Inc.
• YAZIO

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Frequently Asked Questions (FAQ):

1. What is the current market valuation of Global Fitness Apps market?
2. What are the future prospects of the global fitness apps market?
3. What was the historic CAGR of Fitness Apps Market?
4. What are the factors that drives the growth of Fitness Apps Market?
5. What are some of the Key Players in the Fitness Apps Market?
6. What is a major driving revenue segment for the Fitness Apps market?
7. Which country is the driving force behind the growth of Fitness Apps market?

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