Air fryers is referred to as a type of kitchen appliance that is predominantly used to prepare fried food including chips, nuggets, popcorn, and French fries, among others. These applications are specially designed to facilitate deep frying of the ingredients without completely submerging them into the oil. It functions by circulating hot air around the food, thus making is crispier and crunchier.

This device has several benefits such as fast frying, easy to clean, low fuel consumption, and can fry a large amount of different foods. Fried foods such as French fries, fried chicken, fish, fried ice cream, mozzarella sticks and fried spaghetti are commonly fried using this appliance.

The global valuation of the air fryers market is expected to reach US$ 1,861.4 Billion by 2030, rising at a CAGR of 7.3%.

The demand for air fryers is expected to increase significantly owing to the advances in features such as LED screens, smart sensors and touchpads to improve accessibility and time-saving features.

Growing awareness of health and the side effects of overeating unhealthy foods are driving consumers to switch to healthy, low-fat alternatives. This is also affecting purchasing behaviour, especially for kitchen appliances. Changing consumer tastes, with less junk food consumption and greater popularity of fat- or oil-based foods, have led kitchenware manufacturers to launch innovative health-conscious products.

A modern air fryer uses only about 1 tablespoon of oil while circulating air at high temperatures to cook food.

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Segmental Analysis of Global Air Fryers Market:

Based on Device Type

• Manual
• Digital

Sales of digital air fryers is expected to more than 26% of revenue share. Digital air fryers are equipped with new features such as LCD displays, temperature sensors, flexible thermostat controls, and multiple cooking modes such as max crisp, air fry, air roast, air broil, bake, reheat, and dehydrate.

Based on Wattage

• Below 1200 Watt
• 1200-1500 Watt
• 1500-1800 Watt
• 1800-2000 Watt
• 2200 Above

The normal wattage accordingly works out to around 1425 watts. The higher the wattage, the higher temperatures the air fryer is able to generate. The measure of power that an air fryer consumes is moderately low. This is in contrast with the deep fryer, microwave, and traditional oven.

Based on End-user

• Commercial
• Residential

Based on Price Range

• Below US$ 25
• US$ 25 – US$ 100
• US$ 100 – US$ 200
• US$ 200- US$ 300
• US$ 300 Above

Based on Sales Channel

• Direct Sales
• Supermarket or Hypermarket
• Department Stores
• Specialty Stores
• Online Retailers
• Other Sales Channel

Online retail of air fryers to grow from a CAGR of 14.5%. The growing popularity of e-commerce vendors including Amazon, and Flipkart is an important factor aiding product sales.

Geographical Analysis of Global Air Fryers Market:

The Global Air Fryers Market is further segmented into five major countries- North America, Europe, Asia-pacific, Latin America, Middle East and Africa.

The U.S. is expected to dominate the air fryer market in near future. Increasing adoption of smart kitchen devices and modular aesthetics among consumers are supporting sales. Manufacturers are also pushing for investments into RD and improved market access. Additionally, the U.S. market is moderately consolidated with major share going to well-established, and globally renowned manufacturers aside from tier2 companies and start-ups, which offer a wider range of product options.

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Competitive Landscape:

Koninklijke Philips N.V., Stanley Black Decker, Inc., Breville Group Limited, Groupe SEB, SharkNinja Operating LLC (CDH Private Equity), Cuisinart Corporation (Conair Corporation), Meyer Manufacturing Company Limited, GoWISE USA, NuWave, LLC, De’ Longhi Appliances S.r.l., DOMU Brand

s Ltd, TAURUS GROUP, Bajaj Electricals Ltd., and Newell Brands, Inc.

Key Questions Answered In The Report:

• What is the growth rate projection Global Air Fryers Market over the forecast period 2022-2030?
• Which regional segment accounts for the largest revenue in the Global Air Fryers Market?
• What are the key trends of Global Air Fryers Market?
• How many segments have been Global Air Fryers Market?
• What are the prime strategies of the leading market players in Global Air Fryers Market?

Key Takeaways From The Report:

• The global valuation of the air fryers market is expected to reach US$ 1,861.4 Billion by 2031, rising at a CAGR of 7.3%.
• The U.S. is expected to dominate the air fryer market in near future. Increasing adoption of smart kitchen devices and modular aesthetics among consumers are supporting sales. Manufacturers are also pushing for investments into RD and improved market access.
• Health Consciousness Trends Propelling Sales and Urbanization Influencing the Adoption of Air Fryers are the two major driving forces in the market.
• Global Air Fryers Market is divided into 6 different segments mainly- sales channel, price range, wattage, device type, end-user and Region.
• The top market players are engaging in mergers and acquisitions, products launches,
• and partnership deals to enhance their market position.

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