Hard tea market was worth USD 1.99 billion in 2021 and is poised to amplify at a CAGR of 24.7% over 2022-2030, thereby amassing a valuation of USD 14.5 billion by end of the assessment period.
Tea and alcohol are combined to create alcoholic tea. It is drunk cold after being chilled with ice. As island-inspired flavours like Long Island Tea gain popularity, there is a significant demand for cocktails incorporating tea as an ingredient.
Market Overview:
Behind water, tea is the second most popular beverage worldwide. The market for hard teas is being driven by the younger population's increased knowledge of low-content alcoholic beverages and rising demand for healthier beverages.
Alcoholic tea comes in a variety of varieties, including fruity flavours, elegant tea martinis, and sweet tea. The millennial generation strongly prefers alcohol-infused tea. When it comes to the existing tea products, millennials want innovation and variety of flavours. Since alcoholic tea can also be served cold, iced tea is preferred by more than 80% of Americans, who also drink it frequently.
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Segmental assessment of the market:
By ABV (%)
- Hard Tea containing 2.0-5.0% ABV
- Hard Tea containing More than 5.1% ABV
By Flavor
- Lemon Hard Tea
- Raspberry Hard Tea
- Peach Hard Tea
- Orange Hard Tea
- Other Flavor Hard Tea
By Distribution Channel
- Supermarkets/Hypermarkets
- Online Distribution Channels
- Other Distribution Channels
Key Market Players:
The prominent companies defining the competitive landscape of this business vertical are The Boston Beer Company, Pabst, Two Chicks Drinks, LLC, Cisco Brewers, Blue Point Brewing (Anheuser-Busch InBev), LoverBoy Inc., Double Brew, LLC, Crook Marker LLC, Nude Beverage, Molson Coors Beverage Company, and Bold Rock Hard Cider.
Notably, in November 2020, White Claw announced the launch of its hard ice tea range. The tea comes in a mixed 12 pack with four flavors including peach, raspberry, mango, and lemon.
COVID-19 Impact:
One of the only industries where the COVID-19 epidemic had no negative effects on demand was the food and beverage industry. stress has caused a dramatic rise in the demand for alcoholic beverages, particularly in COVID-19. However, because both tea and alcohol are known to be addictive beverages, alcoholic tea also has addictive qualities. Once a consumer becomes intoxicated and begins to consume more alcohol than usual, their body needs to have regular access to it in order to function properly. The daily lives of humans now require tea. The market for alcoholic tea is sure to prosper in the United States, where 80% of people drink tea chilled. While the COVID-19 pandemic continues to pose difficulties for the on-trade portion of the alcohol industry, chances for local provenance and online alcohol sales are beginning to emerge in the off-trade sector.
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