The working population has become increasingly accustomed to the trend of on-the-go skin care. In the sheet face mask sector, innovative product positioning and packaging have seen long-term success. One type of on-the-go skin care regimen includes sheet face mask products, which allow users to easily apply facial masks without having to make additional efforts for preparation, application, or washing. The ease of use and user-friendliness of the skin care regimen helps makers of sheet face masks increase their sales. Manufacturers are also investing greater effort into RD projects to broaden the audience for their products among people of all ages, ethnicities, and genders.
Face sheet mask market was worth USD 195 million in 2021 and is poised to amplify at a CAGR of 8.76% over 2022-2030, thereby amassing USD 415.20 million by end of the assessment timeframe.
Because they can moisturise, lighten, and soothe the skin all in one product, sheet face masks have become more and more popular. Additionally, the incorporation of many cosmetic substances into a single product and the superiority of these masks to conventional masks/creams among customers have improved their uptake.
Market Overview:
The main element driving the expansion of this business is the growing knowledge of the advantages of sheet masks, such as anti-aging and skin hydration. Furthermore, the market is expected to be driven in the next years by a rise in demand for Korean beauty products due to their natural ingredient basis, which includes green tea and aloe extracts. The popularity of masks in the cosmetics industry is fueled by their simplicity of application. Because the mask adheres to the skin, there is no need for the user to sit still after applying the product, which does not restrict the user's mobility.
One of the key factors fueling the growth of the sheet face mask market is the increased awareness of the benefits of sheet masks, such as anti-aging and skin hydration. The market for sheet face masks is growing due to the popularity of Korean beauty products, which include natural ingredient bases like aloe extracts and green tea employed in the formulation. These products are also convenient and simple to apply. The market for sheet face masks is being further influenced by the rising consumer demand for these masks due to their versatility in that they may be worn while travelling or while doing domestic chores without limiting the wearer's mobility because they adhere to the skin.
Segmentation Analysis of Global sheet face mask market
Based on product type
- Cotton
- Non-woven
- Hydrogel
- Bio-cellulose
- Other
Based on end-user
- Men
- Women
Based on sales channel
- E-commerce stores
- Retail stores
- Other
Asia-Pacific is expected to hold the largest market share
North America, Europe, Latin America, Asia Pacific, and Middle East and Africa are the major regions constituting the geographical landscape of Global sheet face mask market. Asia-Pacific dominates the market with the largest market share among others.
Key Market Players:
The Key players in the Global sheet face mask market are Amorepacific Corporation, Beiersdorf AG, Guerlain (LVMH Moët Hennessy – Louis Vuitton), Kracie Holdings Ltd. (Hoyu Co. Ltd.), L’Oréal S.A., Neutrogena Corporation (Johnson Johnson), Procter Gamble Company, Shiseido Company Limited, The Estée Lauder Companies Inc, The Himalaya Drug Company (Himalaya Global Holdings Ltd.), Topix Pharmaceuticals Inc. and Unilever plc.
COVID-19 Impact:
Due to the rapidly spreading coronavirus (COVID-19), the majority of people and employees are practising home isolation, which is causing businesses in the beauty facial mask market to see a steady increase in online orders. However, transportation limitations in some provinces and states of various countries have an impact on supply chains. As a result, some businesses are working harder to keep their products in stock, while others are unable to fulfil online orders since offices cannot be used for business operations.
Major Questions Answered :
- What is the growth rate of this Market?
- What are the primary growth determinants of this market?
- Which are the major regions constituting the geographical landscape of this Market?
- Which are the prominent companies operating in Global sheet face mask Market?
Key Takeaways From The Report:
- The Global sheet face mask market register a growing CAGR of over 8.2% from 2022 to 2030.
- Asia-Pacific to lead the market with the highest market share.
- The main element driving the expansion of this business is the growing knowledge of the advantages of sheet masks, such as anti-aging and skin hydration.
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