Sales performance management is the practise of managing and directing resources to increase their capacity to promote and sell items and solutions.
The goal of sales performance management is to increase operational efficiency and effectiveness. It is a collection of operational and analytical capabilities that automate and integrate back-office operational sales activities. The fundamental competencies of SPM are quota management, territory management, and incentive compensation management (ICM) (QM). Objectives management, advanced analytics, natural language processing and exploration, gamification, and mobile apps may be added features.
The Sales performance management (SPM) market was worth USD 1.5 billion in 2020 and is poised to register a CAGR of 14.9% over 2022-2030, thereby amassing a valuation of USD 6.02 billion by end of the assessment timeframe. The rising focus of organizations to automate their sales process so as to enhance transparency and visibility is primarily augmenting the outlook of this marketplace.
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Global Sales Performance Management (SPM) Market: Segmental Assessment
By Solution:
- Sale analytics
- Territory management
- Incentive compensation management
- Sales planning and monitoring
- Others
Sales planning and monitoring segment is poised to amass notable gains over 2022-2030. This is driven by the rising demand to automate sales operations so as to enable stakeholders make informed decisions.
By Deployment:
- On Premise
- Cloud Based
The on premise segment is anticipated to garner notable returns over the assessment timeframe attributing to the high demand to customize solutions as per business needs.
By Service:
- Consulting services
- Training and support services,
- Managed services
- Others
By End User:
- SMEs
- Large enterprises
The SMEs segment is likely to grow with a high CAGR over the stipulated time period due to the rising emphasis of small scale organizations to automate their functions so as to reduce the overall operational expenditure.
By Industry Vertical:
- BFSI
- Healthcare
- Retail
- Travel hospitality
- IT and Telecom
- Energy utilities
- Transportation logistics
- Others
The BFSI segment is expected to capture a high revenue share over the estimated duration owing to the surging requirement to manage complicated incentive compensation calculations.
Global Sales Performance Management (SPM) Market: Geographical Landscape
North America, Middle East Africa, Europe, Latin America, and Asia Pacific are the major regions characterizing the geographical ambit of this business vertical. Among these, North America is projected to showcase lucrative growth trends over 2022-2030. This is attributable to the widespread economic development, rising adoption if innovative technologies in workplaces, and presence of noteworthy market players.
Global Sales Performance Management (SPM) Market: Competitive Hierarchy
The prominent companies operating in the industry are SAP SE, IBM Corporation, Varicent, Oracle Corporation, NetSuite, Nice Systems Ltd., Anaplan, InnoVyne, Iconixx, Incentive Solutions, Ascent Cloud, and Salesforce.com, Inc.
Notably, in March 2021, Xactly announced the acquisition of TopOPPS to diversify its service portfolio and strengthen its global presence.
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