The Global Powdered Beverage Market is presently worth USD 1.60 billion and is poised to amplify at a CAGR of 12% over 2022-2030, thereby amassing a valuation of USD 3.96 billion by end of the assessment timeline.
Non-alcoholic drinks that have been supplemented with vitamins and minerals are known as powdered beverages. The market is growing as a result of changing lifestyles, rising consumer knowledge of powdered beverages and their health benefits, and fast industrial and urbanisation.
The market is growing as a result of a shift in consumer choice toward food products that can be consumed on-the-go, like energy drinks and milk-based beverages. The powdered drinks are further divided into three main categories: milk drinks, soft drinks, and hot beverages.
A drink that is created from dry ingredients and water is known as a powdered beverage. Customers of this kind of goods benefit from convenience because they don't have to prepare or transport heavy items like bottles, cans, cups, etc. There are several types of powdered drinks, such as instant milk powder packets used by travellers and commuters on the go, pre-mixed iced tea packets for hot regions, and coffee mixes for emergencies. Because powdered drinks are more expensive than their counterparts like juices, teas, and sodas, their use is restricted to specific occasions.
What are the growth determinants of this marketplace?
Drinks that are powdered are becoming a viable substitute for ready-to-drink drinks. Applications expanding in a variety of beverages, including coffee, soft drinks, fruit juices, sports nutritional drinks, and soft drinks, are anticipated to spur market expansion.
The sales of powdered beverages are anticipated to increase as the demand for functional food and beverage products rises. In order to include these goods into their daily routines, consumers are looking for products with added nutrients and wellness elements.
The longer shelf life of powdered beverages is another factor contributing to their rising popularity. These goods are the perfect option for camping, travelling, and emergency use because they don’t need to be stored at precise temperatures and have a longer shelf life.
The market will expand as single-use powdered beverages are increasingly preferred for restricted consumption. To appeal to health-conscious consumers, players are providing distinctive flavours and ingredients with high protein and fibre content. It is believed that such developments will be positive for the market. In addition, rising consumer preference for natural and organic goods is fuelling product advancements in the market for powdered drinks. To appeal to consumers who are health-conscious, producers are adding ingredients like pea protein, fibre, and natural sweeteners.
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Global Powdered Beverage Market- Segmental assessment
By type
- Single serve
- Multi serve
- Others
By nature
- Organic
- Conventional
- Others
By flavour
- Unflavoured
- Flavoured
- Chocolate
- Orange
- Lemon
- Mango
- Grape
- Strawberry
- Mixed fruit
By application
- Sports drinks
- Fruit juices
- Soft drinks
- Coffee
- Dairy
- Others
By distribution channel
- Hypermarket/supermarket
- Convenience stores
- Online retailers
- Specialty sores
- Mass grocery stores
- Other retail formats
Global Powdered Beverage Market- Geographical landscape
The major regions constituting the geographical ambit of this business sphere are North America, Middle East Africa, Europe, Asia Pacific, and South America. Among these, Europe is projected to capture a substantial revenue share over 2022-2030, The expansion can be due to big players’ increasing investment in RD operations.
Global Powdered Beverage Market- Competitive landscape
The prominent companies defining the competitive terrain of this marketplace are Cargill Incorporation, Nestlé S.A., Hansen Holding A/S, TreeHouse Foods, Inc., The Kraft Heinz Company, Simatek A/S, NELLSON ANAHEIM, CP Kelco U.S., Inc., Insta Foods, Firmenich SA, Tate Lyle plc, Bemis Company, Inc, SMC Enterprise Ltd, Stokely-Van Camp, Inc., Coperion GmbH, Sugam products, and PureCircle’s.
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Frequently Asked Questions
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