Low wine is referred to a type of wine derived through the distillation of rum, brandy, or whiskey, among others. It has a liquor content of about 20 percent. These drinks have low alcoholic content since they are collected until the stripping run temperature reaches around 98 C.
It is estimated for the global low wine market to witness growth at a CAGR of 10.1% during the forecast period of 2022 and 2030.
The taste of low-alcohol wine is perceived by many consumers to be superior to that of no-alcohol wine and this factor is expected to boost the growth of the market during the forecast period of 2022 to 2030.
What are the growth determinants and restraints of this marketplace?
The rising health consciousness among these masses is primarily augmenting the outlook of this business vertical.
Also, growing RD investments in the field, widespread technological advancements, and escalating demand for low wine in social events are creating lucrative opportunities for the industry to prosper.
Furthermore, affordability of these beverages is adding momentum to the progression of this market sphere.
On the contrary, lack of awareness regarding the availability of low wines is hindering the remuneration scope of this industry sphere.
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What Effect Has COVID-19 Had on Market Attitude?
Many people were switching to low- and no-alcohol beverages before to the coronavirus outbreak as part of a movement towards healthier lives. The COVID-19 epidemic has little to no impact on non-alcoholic wine sales online. In response, the epidemic emphasised the need for healthier alcohol substitutes.
However, nationwide lockdowns slowed or even momentarily stopped the supply of finished non-alcoholic wines and raw ingredients. Analysis of non-alcoholic wine distribution shows that producers must balance meeting customer and supplier requests with managing the financial and operational difficulties brought on by coronavirus.
As it responds to both the immediate effects of the pandemic on store-based non-alcoholic wine sales as well as non-store-based non-alcoholic wine sales, a continuous cycle of risk mobilisation and monitoring will assist optimise results and manage risks.
Global Low Wine Market– Segmental Assessment
By Product Type
- Still Low Alcoholic Wine
- Sparkling Low Alcoholic Wine
By Packaging Type
- Non-Alcoholic Wine Bottles
- Non-Alcoholic Wine Cans
By Sales Channel Type
- Low Alcoholic Wine Sold at Liquor Stores
- Low Alcoholic Wine Sold at Restaurants Bars
- Low Alcoholic Wine Sold through Online Stores
- Low Alcoholic Wine Sold at Supermarkets
The low alcoholic wine sold through online stores segment is poised to amass notable gains over the stipulated timeframe owing to the growing internet proliferation across the globe.
- Low Alcoholic Wine Sold at Travel Retails
- Low Alcoholic Wine Sold at Tasting Rooms
Global Low Wine Market– Geographical Landscape
It is estimated for the country of Germany to witness highest growth in the global low wine market during the forecast period. The country of Spain estimated to follow Germany in terms of growth. Both Germany and Spain clocked volume increases of about +2% in 2021, while the US grew by +31% and the UK by +17%. While Germany and Spain are the larger and more mature markets for no/low alcohol, the UK and the US are two of the most dynamic ones. The regions are witnessing continuous upward growth in the recent times. The major regions for the market include North America, Latin America, Europe, East Asia, South Asia, Oceania and MEA.
Global Low Wine Market– Competitive Hierarchy
The key players that are boosting the growth of the market include, Neobulles SA, Australian Vintage Limited, Treasury Wine Estate, Schloss Wachenheim, Sutter Home Wine Estate, Miguel Torres S.A, DGB (Pty) Ltd., Navarro Vineyard, Bodega La Tautila, Grüvi, Chateau Diana Winery, Hill Street Beverage Company Inc. and Ariel Vineyards. The low alcoholic wine industry has been witnessing a high rate of mergers acquisitions and the launch of novel products in the recent years owing to the growing health awareness leading to higher consumption of low alcoholic wine drinks. The trend is estimated to witness an upward growth during the forecast period.
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Frequently Asked Questions
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