Situation of hospitality industry in COVID-19 pandemic

The current pandemic situation has adversely affecting the world's economy. Undoubtedly, the safety measures such as social distancing, nation lockdown, travel restriction, etc are adversly affecting hospitality businesses. So, its a high time to make significant changes in their operations to ensure the health wellbeing of employees as well as of customers. The complete lockdown leads to the temporary closure of almost all hospitality businesses. However, the reopening process is helping them to pave their path in this situation. The survey conducted by Journal of Hospitality Marketing Management team concluded that around 50% of people are not willing to travel and concern about the safety of staying in hotels. This is supported by the facts figures which has been collected post unlock process started.

Around one-fourth of people have enjoyed their dine-out in restaurants and one-third of customers are planning to travel staying. Based on above figure, the industry should focus more on AI based technologies which will lessen human contact also create sense of security among
their customers employees.