Telecom Analytics Market Analysis

The global telecom analytics market is growing continuously over recent years. Telecom analytics offer intelligent business intelligence solutions for the rapidly evolving telecommunication sector. Resultantly, telecom analytics are increasingly adopted by telecommunication firms to overcome telecom frauds and therefore improve consumer experience and customer retention. 

Besides, the market growth is attributed to the growing awareness of telecom analytics benefits. Moreover, the rise in telecom service providers escalates market demand. According to Market Research Future (MRFR), the global telecom analytics market is poised to create a valuation of USD 32.56 BN by 2030, growing at 21.51% CAGR throughout the forecast period (2020-2030). 

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The increasing demand for cloud-based solutions and effective revenue management solutions creates lucrative market opportunities. Additionally, rising volumes of telecommunication data and the shift towards application-specific analytics such as telecom analytics substantiate the market growth. Companies are adopting these solutions to increase operation visibility, boost sales, and better manage operating expenses.

On the flip side, the high cost of maintenance and slow penetration of the technology in developing countries are major factors estimated to hamper the market growth, presenting challenges of lack of domain-specific expertise. 

Nevertheless, the proliferation of customer analytics and subscriber analytics would support market growth throughout the review period. 

Global Telecom Analytics Market – Segmentation

The report is segmented into four dynamics; 

Analytics Type: Customer Analytics, Network Analytics, Subscriber Analytics, Location Analytics, Price Analytics, Service analytic, and others. 

By Component: Solution (Customer Management, Network Management, Marketing Management, Sales Distribution, others) and Services (Professional Services and Managed Services). 

By Deployment Models: On-Premise and Cloud-Based. 

By Regions: Europe, Americas, Asia Pacific, and the Rest-of-the-World.

Telecom Analytics Market – Regional Analysis

North America dominates the global telecom analytics market. The largest market share is attributed to the presence of several notable solution providers and telecommunication organizations in the region. Besides, substantial investments, considerable technological advances, and the growing demand for advanced telecom analytics solutions increase the market size. 

Moreover, the increasing adoption of these analytics by telecommunication organizations to improve consumer experience by improving connectivity services, network analytics abilities, and network analytics features boost market growth. Also, the increase in smartphone usages in the region creates substantial market demand. The North American telecom analytics market is projected to retain its dominance, registering 27.73% CAGR throughout the estimated period.

Europe stands second in the global telecom analytics market. The market is mainly driven by the presence of several industry players and large deployments of telecom analytical solutions. Additionally, the rising uptake of telecom analytics in growing numbers of communication service providers in the region acts as a key tailwind for the market growth. Furthermore, the high adoption of telecom services and solutions across the industrial sector pushes the regional market's growth. 

The Asia Pacific region has emerged as a strong market for telecom analytics. The regional market is growing considerably over the past consecutive years. Besides, the increasing demand for a high volume of data storage and cloud computing increases the telecom analytics market size. India, China, Japan, and South Korea, are the major Telecom analytics markets, driving the regional market growth. 

However, The Indian telecom analytics market is growing rapidly due to substantial foreign investments in setting up IT infrastructure. The APAC telecom analytics market is anticipated to be the fastest-growing region during the projected period. 

Global Telecom Analytics Market – Competitive Analysis 

Highly competitive, the telecom analytics market appears fragmented, with several well-established players forming a competitive landscape. Mergers acquisitions, innovation, and expansion remain prevailing key trends among leading players to drive their growth and expansion plans. They strive to deliver reliable and leading-edge technologies. For which they make substantial RD investments in developing adept technologies. They also strive to launch new products and services in emerging economies to take advantage of their development.

Major Players: 

Players leading the global telecom analytics market include Nokia Networks, Amdocs, Inc., International Business Machine Corporation, Huawei Technologies Co. Ltd, Hewlett Packard Enterprise Development LP, Dell Technologies Inc., SAP SE, Cisco Systems Inc., Ericsson, Teradata, Vizualytics, and Oracle Corporation, among others.

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Industry/ Innovation/ Related News

November 04, 2020 ---- Comlinkdata (the US), a leader in telecom market analytics, announced the acquisition of a US-based telecom research and analytics firm ShareTracker, creating a global provider of consumer and business telecom insights. Comlinkdata is a leading provider of telecom market data and insights. The acquisition would enable the company to offer unique data and insights to help communication service providers retain and delight customers. 

The merged company is uniquely positioned to provide global telecom insights in a dynamic market changed by 5G connectivity, edge computing, and increasingly remote workforces. The addition of ShareTracker assets will allow Comlinkdata to help network operators across wireless, wireline, video, broadband, device, and many other segments. The acquisition comes one year after Comlinkdata acquired Tutela, a global crowd sourced mobile network and customer experience data company.

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