The market research report, entitled Male Grooming Products Market shows good possibilities in the Male Grooming Products Market during the next five-year period and ensures more information regarding market trends. The following summary will give an overview of the drivers, challenges, and key players in the market.
Global Male Grooming Products Market Forecast:
The male grooming products market is projected to grow from USD 55.2 billion in 2020 to USD 70.5 billion by 2026 at a CAGR of 4.2% during the forecast period.
What are male grooming products?
Male grooming products are the essentials required by men for their grooming which include face wash, moisturizer, sunscreen, trimmer, deodorant, shampoo, shower gel, soap, and hair comb among others. Personal grooming boosts the confidence of the person. It defines a personality of an individual.
Market Dynamics
The growth of the male grooming products market is primarily driven by the rapid growth of the beauty consciousness among men.
- Increasing urbanization coupled with rising per capita disposable income of the consumers is propelling the market growth at a substantial rate.
- The growing influence of social media and rising self-appearance consciousness among men is likely to propel the market growth significantly during the review period.
- Growing emphasis on bringing innovation in the male grooming products by the player operating in the market is the prominent trend noticed in the global market.
Key Players
The following are some of the key players in the Male Grooming Products Market:
- Unilever plc (UK),
- L'Oréal S.A. (France),
- Edgewell Personal Care Company (The U.S),
- Coty Inc. (The U.S),
- ITC Limited (India),
- Energizer Holdings, Inc. (The U.S),
- Beiersdorf AG (Germany),
- Koninklijke Philips N.V. (Netherlands),
- Johnson & Johnson Consumer Inc. (The U.S), and
- The Procter & Gamble Company (The U.S).
Male Grooming Products Market Segmentation:
The report segments based on demographics, geographics, benefits, volume, etc, have different driving factors and identify the most attractive segments and sub-segments. Male Grooming Products and other resources also allow companies to learn about their target audience so that they can tailor campaigns and increase market share and revenue.
Based on product type, the market has been segmented into hair care, skincare, fragrances, and others.
The skincare segment accounted for the largest market share in 2020. The market growth can be attributed to increasing consciousness about skin health and the growing prevalence of skincare diseases. The hair care segment is projected to register healthy growth during the review period.
Geographically, the market in North America accounted for the largest market share in 2020. The market growth can be attributed to the presence of strong personal care and cosmetics industry coupled with growing demand for organic male grooming products. The market in the Asia-Pacific region is expected to increase at a significant rate on account of increasing spending on personal grooming, especially by the young male population coupled with increasing purchasing power.
Research Methodology
This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.
More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles have been leveraged to gather the data.
We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both qualitative and quantitative insights.
Report Features
This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market. The following are the key features of the report:
- Market structure: Overview, industry life cycle analysis, supply chain analysis
- Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis
- Market trend and forecast analysis
- Market segment trend and forecast
- Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
- Attractive market segments and associated growth opportunities
- Emerging trends
- Strategic growth opportunities for the existing and new players
- Key success factors
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Stratview Research
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About Stratview Research
Stratview Research is a global market intelligence firm helping its clients’ tract the ever-evolving market scenarios through customised and syndicated reports. The reports offered here are gathered with the help of our wide-ranging and reliable secondary sources and in-depth interviews with the linchpins within the market. Extrapolated through primary and secondary research, Stratview Research’s reports help you remain ahead of the curve by enabling you to understand the current market trends and challenges coming on your way. Our strong team of industry veterans and researchers assure high quality research and strategic insights that help companies worldwide in effective decision making.
