Stratview Research announces the launch of a new research report on the Automotive Head-Up Display Market by Vehicle Type (Luxury Cars, Sports Cars, Mid-Segment Cars, and Basic Segment Cars), by Product Type (Windshield and Combiner), by Component Type (Display Combiner, Display Panel, Projector, Video Generator, Software, and Others), by End-User Type (OEM and Aftermarket), and by Region (North America, Europe, Asia-Pacific, and Rest of the World).

Highlights from the Report

The automotive head-up display market was estimated at USD 1.05 billion in 2022 and is likely to grow at a CAGR of 30.42% during 2023-2028 to reach USD 5.17 billion in 2028.

What is an automotive head-up display?

An automotive head-up display is a transparent display that is installed in such a way in the vehicle that the driver does not have to get diverted from their viewpoint while driving. It is mainly installed on the dashboard and the results are shown on the projector.

Automotive head-up display is a new concept that is used now in higher-end vehicles as of now. Noticing the security benefits, there are chances that it can be used in other vehicles too in the coming future.

The report comprises an analytical representation of the Automotive Head-Up Display Market size along with current trends, challenges, and future estimations to depict imminent investment pockets. To understand the profitable trends and gain a stronger foothold, the report also helps the users with key information related to growth drivers, restraints, and opportunities in the market. The current Automotive Head-Up Display Market forecast is quantitatively analyzed from a particular time period of 5 years to benchmark the financial competency. The user will also get detailed info about the market trends and share of key vendors.

Market Dynamics

Rising demand for high-end luxury and mid-size cars with advanced safety features including head-up displays, increasing use of smartphones and navigation systems, introduction of more stringent government regulations regarding safety, continuous reduction in the price of head-up displays, advancement in the technology, and organic growth in the automobile production are major growth drivers of the head-up display market in the automotive industry.

Report Features

This report provides critical insights into the market dynamics and enables strategic decision-making for the existing market players as well as those willing to enter the market. The following are the key features of the report:

·       Market structure: Overview, industry life cycle analysis, supply chain analysis.

·       Market environment analysis: Growth drivers and constraints

·       Market segment trend and forecast

·       Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.

·       Attractive market segments and associated growth opportunities

·       Key success factors

This report studies the Automotive Head-Up Display Market and has segmented the market in few ways, keeping in mind the interest of all the stakeholders across the value chain. Following are the ways in which the market is segmented.

The automotive head-up display market is segmented based on vehicle type: luxury cars, sports cars, mid-segment cars, and basic-segment cars. Luxury car is projected to remain the largest segment in the market during the forecast period. All major luxury car manufacturers, such as BMW, Mercedes-Benz, and Audi are incorporating the head-up display into some of their models. These luxury car manufacturers are also working with the head-up display manufacturers to introduce these systems into their mid-segment cars. This will drive the demand for head-up displays in mid-segment cars in the coming five years.

The market is further segmented based on product type such as windshield and combiner. Windshield projector is expected to remain the largest product type in the market during the forecast period, driven by higher use in luxury vehicles. Both projector types (windshield and combiner) are likely to witness double-digit growth rates over the next five years, however, combiner projector-based head-up display is expected to grow at a much higher rate in the same period, propelled by its low cost and smaller in size.

OEM is expected to remain the largest end-user type in the market over the next five years, driven by increasing adoption from luxury to mid-segment carmakers. There is also good growth expected in the aftermarket in the same period.

North America is expected to remain the most dominant market in the automotive head-up display during the forecast period, driven by the increasing adoption of HUDs in the new models. There are more than 40 vehicle models available in the United States with standard or optional head-up displays, up from 10 models seven years ago.

Asia–Pacific is projected to register the highest growth in the market in the same period. China, Japan, South Korea, and India are the largest producers of automobiles in this region. These countries are expected to drive the demand for head-up displays in the region over the next five years.

The following are the key players in the Automotive Head-Up Display Market:

• Nippon Seiki Co., Ltd.
• Continental AG
• Denso Corporation
• Visteon Corporation
• Yazaki Corporation
• Pioneer Corporation
• Panasonic Corporation
• Robert Bosch GmbH
• Delphi Automotive Plc
• MicroVision Inc.

About Stratview Research-

Stratview Research is a global market intelligence firm having a strong experienced team of industry veterans and research analysts. Stratview Research has been serving multiple clients across a wide array of industries. The services cover a broad spectrum of industries including but not limited to Energy Chemicals, Advanced Materials, Automotive, and Aerospace. At Stratview, we believe in building long term relations with our clients.

Connect with the team –

Call @:  +1-313-307-4176

Mail @:  [email protected]