70% of total visitors of your website leave without even proceeding for the checkout page

Another interesting number is that out of these Shopping cart abandonment, 63% are recoverable. So how are you going to do business and earn profit out of it?

These figures stand same for the Whole eCommerce market throughout in all categories. Shopping cart for website is the most crucial stage where you are about convert a visitor into a buyer and would not like to lose them from here. But you certainly do and have no control over this thing. As per the reports, near to $4 trillion worth of shopping cart is abandoned every year.

Gifting season is approaching, and people will be gifting and receiving gifts from their friends and relatives, which will make sales on the boom. You are preparing your stockpile, waiting to fulfill orders and sending e-mails, offering discounts and providing coupons. All set, but what about cart abandoning? You will have to create a strategy for this Shopping cart abandonment and will have to execute your plans accordingly.

Any eCommerce consulting firms can guide you in this. But you don’t even need it though, as you are just a few minutes away from the strategy. All you have to do is to follow some simple steps and rest of thing would be accomplished automatically. This tool will help you to analyze what is going wrong, what irritates your customers that lead them to abandon their shopping with you.

Know Your Abandonment Culprits

Though there can be countless reasons for Shopping cart abandonment, it can be anything! It can be as easy as your checkout process is not good and at the same time it can be as complex as they don’t have money in their pockets. You cannot predict this thing, but you can work on Law of Average. Mostly Shopping cart for website are abandoned are reasoned by follow reasons:

• 56% due to unexpected cost
• 37% were just browsing
• 36% find better option at some other place
• 32% find overall price too much
• 26% decided against buying
• 25% find website navigation difficult
• 24% times website crashed
• 21% found checkout process lazy

Apart from these, there are a lot of other reasons as well. You can see full report about these statistics on Statista.

You cannot hail all the abandonment devils, but you can commit changes for major ones that are damaging you most. And after that, conversion rate optimization or even split test can help you to take the most out of you shoppers. These tools will guide you to replace your conversion culprits.