Our activity of buying and selling goods online has become a usual part of daily life. Expanding customer reach from the immediate surroundings of businesses to any where in the world was one of the initial promises of E-Commerce. Ever since the development of the internet, the role of technology in the online retail industry has been immense. With the enhancement of technology and online shopping companies are popping up literally every week. One has to keep an eye on various aspects of this new form of market. Customers get real time updates of new products launches, exclusive deals, and E-Commerce. The successful strategies in E- Commerce industry are developed primarily based on how customers shop, what they buy and how they respond to technologies employed by business. The taste and preference of the customers may differ from each other. In E-Commerce, Glitz and glam matter- alot. What gets overlooked however, is technical innovations. After all it's a harder pitch for a businessman to stay. As there is lot of competition in the market. The competition is there in both ie E-business and as well as in traditional way of doing business. The most notable technological innovations modifying the future of the online shopping experiences. Internet shopping has becomes an effective way of boosting an economy by increasing demand, expanding consumption and promoting employment. It has improved operations through a greater use of electronic book keeping and records management.

Progressive enhancement in internet technology, rapid delivery systems and online payment security have made internet shopping a flourishing global industry. But there are many people who are still against online shopping. So, it is necessary for the online stores to access the behaviour of customer towards online shopping.