United States Smart TV Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 2.00% (2024-2032)

The U.S. smart TV market is expanding rapidly, driven by technological advancements and changing consumer preferences. This growth is fueled by the increasing adoption of streaming services and the growing focus on smart home integration. According to the latest report by IMARC Group, The market size is projected to grow at a CAGR of 2.00% from 2024 to 2032.

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United States Smart TV Industry Trends and Drivers:

Key Trends in the United States Smart TV Market

• Technological advancements and changing consumer preferences:

  • Rapid advancements in technology and a growing preference for connected home entertainment systems are driving the market.

• Adoption of high-speed internet and streaming services:

  • The proliferation of streaming platforms like Netflix, Hulu, and Disney+ is significantly boosting the demand for smart TVs.

• Expansion in urban areas:

  • The market is seeing increased growth in urban areas with a tech-savvy population seeking seamless access to a wide range of digital content.

• Cord-cutting trend:

  • Many consumers are discontinuing traditional cable or satellite subscriptions in favor of internet-based streaming services, driving demand for smart TVs with integrated streaming platforms.

• 4K and 8K content and display advancements:

  • The availability of high-resolution 4K and 8K content, along with innovations in display technologies like OLED and QLED, is encouraging consumers to upgrade their televisions.

Drivers of Market Growth

• Enhanced user experience through AI and voice control:

  • Smart TV manufacturers are incorporating AI-based algorithms that offer personalized content recommendations and optimized picture and sound settings.
  • Integration of voice assistants like Amazon Alexa, Google Assistant, and Apple Siri allows users to control devices with voice commands.

• Integration with smart home ecosystems:

  • Consumers are increasingly adopting smart home ecosystems, where smart TVs serve as central hubs for connecting smart devices like speakers, lighting, and security systems.
  • The demand for TVs compatible with various smart home platforms is rising.

• Impact of the COVID-19 pandemic:

  • The pandemic has led to increased time spent at home, driving demand for smart TVs as people seek high-quality entertainment options.
  • Enhanced home entertainment setups have further reinforced the role of smart TVs in creating immersive viewing experiences, fueling market growth.

United States Smart TV Industry Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest United States smart TV market share. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.

The report has segmented the market into the following categories:

Resolution Type Insights:

• 4K UHD TV
• HD TV
• Full HD TV
• 8K TV

Screen Size Insights:

• Below 32 Inches
• 32 to 45 Inches
• 46 to 55 Inches
• 56 to 65 Inches
• Above 65 Inches

Screen Type Insights:

• Flat
• Curved

Technology Insights:

• Liquid Crystal Display (LCD)
• Light Emitting Diode (LED)
• Organic Light Emitting Diode (OLED)
• Quantum Dot Light Emitting Diode (QLED)

Platform Insights:

• Android
• Roku
• WebOS
• Tizen OS
• iOS
• MyHomeScreen
• Others

Distribution Channel Insights:

• Offline
• Online

Application Insights:

• Residential
• Commercial

Regional Insights:

• Northeast
• Midwest
• South
• West

Top Players Analysis:

• Koninklijke Philips N.V.
• LG Electronics Inc.
• Samsung Electronics Co. Ltd
• Sharp Electronics Corporation
• Sony Electronics Inc.

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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