Hey this is mohit jain .I’d now like to talk about pay-per-click advertising. So first up, what is pay-per-click, or otherwise known as PPC, and where would you appropriately use it? So pay-per-click is where you pay Google with a defined budget for a certain set of keywords to actually advertise your advert, your content, on the search results of Google. So when you’re on Google and you’re typing in a keyword or a searched term and you get the search results, the pay-per-click adverts are the ones at the top or on the right for you. And they’re usually highlighted as well, so you can easily identify them as pay-per-click adverts. However, of course, most people don’t notice the difference.

Once your budget that you’ve set at the start has been used up, then your pay-per-click advert will then stop being shown on the search results. But this pay-per-click advertising is a very effective way for companies to really send very targeted advertising to users who are looking for any key search words that the company wishes to actually advertise to. So just quickly on the definition of these adverts, when you’re looking at search results, there’s typically two types. You’ll have organic search results, which are the search results that anyone sees based on the words that people have put into their websites to define what their content is really about.

And that’s Google using bots to just typically scan websites and will therefore index and return the results appropriately. That’s non-paid advertising, as is were. And then the inorganic search results are these pay-per-click adverts. And that’s the difference there. So you have more control over the pay-per-click adverts, which, again, appear at the top or to the right of your Google search results page.