Even though consumer fashion is one of the most eclectic industries to work with but, We are all aware that marketing the business is little tricky. So here are some tips that brands can follow.
Website user engagement
Analytics is a powerful tool, they let you study the criteria of the choice of your customers, buying intent and past purchases. Your customers are your prized possessions and creating an aided-recall with them by reminding them about the latest offers and news is a must. Some features that accentuate customer experiences are push notifications, website messages, chat messanger and regular emails. So, instead of shoving your website with content, make sure it is crisp and valuable.
Join marketplace network
Make a list of other websites that sell similar products. This is a way to increase your customer base. Of course, they churn some of the profits but there is a proportional increase in the customer base that increaes revenue.
Get featured on media platforms
It is often said 'perception is perceived as reality', for building that perception make sure the brand leverages the correct message. The emails of journalist are brimmed with vast amount of information, thus with all the content and information trying to get their attention. We need to be worthy of attention and we want them to feel that they've invested their time wisely. Today, traditional media landscape ceases to shift new media, where there is a better shelf life and fast ways of communicating the information to the audience are available, public relations can even increase the client discovery and audience engagement by increasing the platforms where a brand is getting featured.
Maintain a Blog
A self help blog can act as a microsite for your audience to learn and connect with your brand better. You can also add general content in backened with correct keywords to increase the visibility and rank your website better.
Influencer and celebrity marketing
For this, maintain a correct database of the celebrity stylists who you can approach regularly, and know their requirements. These days a lot of celebrities work on credit basis, they will don the attire depending upon the demand of the occassions and then will give the credits on their relevant social media channels. Secondly, not only celebrities, there are a lot of bloggers who can be approached via the brand and they also work on paid and barter collaboration.
