Integrating online to offline strategies in your marketing can help your e-commerce business thrive. By using offline marketing methods to capture attention, you can help grow your audience beyond what you've built online and consitently guide new, targeted traffic into your sales funnel.

Let us  know how each of these strategies can help your e-commerce business grow.

1. Speaking engagements boost your credibility

In q crowded market like e-commerce, its important to position yourself as an authority in your niche and make yourself known. Speaking at conferences and industry events is a great way for you to do that. You'll position yourself as an authority on the topics you speak about, build a reputation for yourself as a public speaker, and increase awareness of your brand. Even if your speeches don't promote your brand directly, you can help attendees understand what your business is about in other ways,like by offering gift bags with business cards, flyer or branded swag.

2. Direct mail gets excellent conversion rates

Direct mail has better response rate than email marketing and is more likely to genrate conversion than outdoor media like billboards, posters and other signage. With direct mail, consumers receive your message when they're at home - where they're comfortable, in control,and have quick access to the internet.

3. Package inserts improve the customer experience

Being the first element buyers see when interacting with your product, packaging has a crucial influence on retail e-commerce. Besides the primary function of protecting your products during transportation, with a little extra design effort, your packaging can serve to improve customer experience.

4. Catalogs are surprisingly popular with younger consumers.

Though expensive to produce, publishing a high quality catalog will pay off when it comes to creating brand awareness and consolidating your position in market. Catalogs create a unique offline customer experience. They are highly visual and have a more lasting effect than emails, which are quickly deleted and forgotten. And surprisingly, according to a recent study, millenials might be the biggest supporters of catalogue.

5. Sponsorong causes and events helps you reach new people

Sponsoring causes and events is a smart way to show your target customers you share their values and care about the community. Brands that create emotional connections with their customers are more likely to see increased loyalty and revenue from high retention rates. With just a small sponsorship fee as your investment, you'll place your brand in front of a broad new audience and improve the way customer and prospects perceive your brands.